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Catalyst in The News Catalyst Director is MSPA Europe President 2008-09 The Mystery Shopping Providers Association (MSPA) has appointed Catalyst Director John Farrell as its European President. The MSPA is the largest professional trade association dedicated to improving service quality using anonymous resources. Its diverse membership includes market research and private investigation firms, training organizations and mystery shopping specialists. MSPA member companies work with their clients to establish mechanisms to measure and improve levels of service. John Farrell's main aims in his presidential year are to ensure that standards are maintained as the association continues to grow. All member companies are required to observe the MSPA’s Code of Professional Standards and Ethics. "As the profile of mystery shopping grows and clients realise the value of it to their brands, we need to ensure that all members adhere to the MSPA Code of Ethics. The MSPA is dedicated to improving service and promoting excellence in the mystery shopping industry". The MSPA Europe chapter has 128 members drawn from Ireland in the West to Russia in the East. Ireland’s queues are among the shortest and fastest in Europe. This was just one of the findings in a recent survey conducted across 24 countries in Europe, including Ireland, by mystery shopping companies on behalf the global Mystery Shopping Providers Association (MSPA). Catalyst measured queues in retail sites in both the Republic and Northern Ireland on behalf of the industry-wide survey. John Farrell, Catalyst Director and current President of the MSPA in Europe said “this survey was conducted to establish how the time customers spend waiting to be served varied from country to country and in the different types of service outlet. We also wanted to see how service providers responded to queues, and how they then dealt with customers when they eventually served them”. The results found that across Europe the average customer took over 5 minutes to reach the front of the queue, while the longest queue found was 1 hour and 50 minutes! more
2007 - Catalyst presents at the MSPA Annual Conference in Moscow Catalyst was one of 83 companies from 33 countries that attended the MSPA Europe's Annual Conference in Moscow in May. The theme for this year's Conference was "Getting the message across" and the 2 day programme featured presentations and workshops from both mystery shopping companies and client companies that successfully use mystery shopping services. In addition John Farrell, a director of Catalyst, presented the interim findings of the 2007 European Queue Survey. This annual survey examines queue patterns across Europe and compares length of queues and customer service in a wide range of retail outlets, from banks to grocery stores. The full results of the Survey will be published shortly. 2007 - Catalyst director John Farrell
appointed Vice President of MSPA Europe At its recent Annual Conference in Moscow, one of Catalyst's directors, John Farrell, was appointed Vice President of the Board of the Mystery Shopping Providers Association (MSPA) Europe. John joined the MSPA Europe Board in 2006 and has held the portfolio of Director of Education, with responsibility for developing educational and training resources for MSPA members, clients and potential clients. The MSPA Europe is part of the largest professional trade association dedicated to improving service quality using anonymous mystery shoppers. With 90 member companies in Europe, and over 150 worldwide, its diverse membership includes marketing research and merchandising companies, private investigation firms, training organizations and companies that specialize in providing mystery shopping services. Member companies work with their clients to establish mechanisms to measure and improve levels of service in a professional and ethical manner. Catalyst in The News With a new series of stouts, Guinness hopes that younger drinkers will refresh its ailing fortunes. "For a long established brand where the market is mature, it is difficult to entice younger drinkers", according to Dan McGuinness, one of the founders of Catalyst, a Dublin consultancy. more With Starbucks and Costa poised to move into Ireland, smaller players need to look smart. Dan McGuinness, a director of Catalyst, says less professional outfits will be hardest hit. "As with any powerful new entry into a market the coffee shops that will suffer are those that are poorly managed." moreCatalyst Christmas Survey Half of consumers buy presents on impulse (without a list), while a further 1 in 7 make a list but often scrap them as they shop. Men in particular buy more impulsively than women. more Catalyst Christmas Survey Prize Draw Click on the link to find out who our lucky 5 winners are. Winners of the 5* €100 vouchers will also be notified by phone. more 89% of Luas users would prefer to meet friends rather than watch "Friends"! According to our latest survey of Luas users in conjunction with JCDecaux, the majority of users tend to buy their tickets online, use the Luas for working and shopping and prefer going out than staying in.... more Motor Insurance falls by 10% According to the latest survey of motor insurance premia carried out by Catalyst Marketing Communications on behalf of the AA, the price of motor insurance has fallen by 10 per cent in the last twelve months, reducing the average premium in the mainstream market by a further 100.However, the speed at which premiums are reducing appears to be levelling off. moreCatalyst Motor Insurance Mystery Shopping Survey as published in the Irish Independent The current motor insurance market is changing almost daily and AA are one of the forerunners in this competitive market. A recent premium comparison carried out by Catalyst clearly shows how competitive the market is becoming. moreOther News Catalyst Online Demo Welcome to the Macavity Mystery Shopping
Demo. Take a few minutes to see how our state of the art survey
system delivers comprehensive reports over the internet 24
hours a day, 365 days a year. It will take you through our
system using examples and a friendly voice to explain
progress. You can stop and start it, and skip to sections that
most interest you during the course
of the demo. View
demo
Catalyst announces opening of new London Office - May 2006 Catalyst is pleased to
announce the opening of a London office in order to service
clients in the UK, as well as Ireland. At 20 Broadwick Street in Soho, the office is ideally located in the the heart
of London's retail and media industries. Following significant
developments in the company’s mystery shopping and market
research divisions, it plans to use its experience to develop
further relationships in Great Britain. Catalyst, 20 Broadwick Street,
Soho,
London,
W1F 8HT See our Contact page for map & directions. Vacancies We always welcome CV's and resumes from people who are interested in developing their careers in customer experience measurement and market research. Email jobs@catalyst-mc.com
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