Some clients prefer to use Catalyst ‘a
la carte’ to combine with their own in-house teams of marketing
professionals. Catalyst provides advice and support for your
research, mystery shopping or performance improvement project
in key areas such as research design, sampling and analysis.
Questionnaire Design
Intended for clients who wish to conduct and analyse
their own surveys Catalyst’s questionnaire design service
is intended to assist them in designing a questionnaire that:
- Addresses all required questions and issues
- Can be completed fully without error or confusion
List Sourcing
Catalyst uses computer aided telephone interviews (CATI)
to reach wider audiences across Ireland and abroad.
Telephone interviewers use a structured questionnaire displayed
on their computer screen to ask interview respondents. Answers
to all questions are then entered directly into Catalyst’s
data processing and reporting system which ensures accurate and
timely reporting.
Clients in need of results fast can avail of Catalyst’s
secure, real-time on-line reporting system which gives access
to the research findings on the same day.
Sampling
This service advises clients on how to construct a sample for
their proposed research survey. Catalyst is able to provide to
advise the size of the sample in order to ensure that it is statistically
reliable. We can also take the sample and apply quotas that will
make it sufficiently representative.
Catalyst Market Research Products
WebTalkBack
Catalyst’s WebTalkBack provides clients with in-bound,
on-line feedback from their customers or consumers via an on-line
comment form.
Access can be made via links from the client’s own website,
Catalyst’s website or a third party website.
It provides a low-cost option for facilitating large volumes
of comments or complaints and WebTalkBack is available 24 hours
a day.
Clients can be informed by email alerts triggered by either exceptionally
good or bad scores. And all Results can be categorized automatically
e.g. specific complaint, store, day, time etc.
Results can be viewed by clients in real-time via a password.
Management can update the system with complaint resolution or
outcomes.
There is full reporting from Board-level to individual form reports
and WebTalkBack also tracks trends over time.
Ultimately WebTalkBack is an ideal tool that will identify
areas of strength, weakness, opportunity and threat for the
client’s
brand.
WebTalkBack can be advertised to your target audience on:
- Till receipts
- In-store POS
- Company website
- Ad campaigns
- Promotional communications material
- Brochures
Catsatisfaction Measurement
Catalyst’s CatSatisfaction is an outbound on-line,
telephone or intercept customer satisfaction survey.
Sampling of customers, using quotas agreed in advance, ensure
significance and fair representation.
It obtains opinions from customers who do not regularly provide
feedback. Key drivers and barriers to customer satisfaction are
identified and results can be viewed in real-time by clients
using Catalyst’s secure on-line system.
Email alerts can be sent to client management triggered by exceptional
scores whilst reports can be provided either on-line or, for
more detailed analysis, in both presentation and written format.
